SF City FC, founded in 2001, is a supporter-owned soccer club ingrained in San Francisco's community. The club emphasizes fan control, charity, and youth programs.
In the evolving social media landscape, brands find it increasingly challenging to stand out amid the overwhelming torrent of created content.
The challenge is to boost SF City FC’s social media engagement by leveraging strategic partnerships, enhancing fan interaction, promoting community involvement, and amplifying the club's mission, ensuring sustained interest and active participation from existing and potential supporters.
Creating a fun, animated sticker pack for instagram and Twitter that blends the vibrant energy of SF City FC with the iconic imagery of MUNI, the sticker pack will reflect the partnership and jersey collaboration in a lively and engaging way.
As the motion designer/animator for this project, I was responsible for designing and animating a co-branded sticker pack for SF City FC and the San Francisco Municipal Transportation Agency (MUNI) for Instagram and Twitter.
